China’s mobile game firms aim to cooperate with film producers and publishers to jointly develop products for millions of young Chinese mobile game players to play on smartphones, according to a report from Shanghai Daily yesterday.

one pieceNasdaq-listed China Mobile Games and Entertainment Group yesterday said it will work with online video website iQiyi on a game based on Japanese animation One Piece. Both sides will promote marketing of the game, share online traffic and offer better services for fans.

“It’s a trend for the cross-industry cooperation in game and film publishing sectors. We share same fans and audience,” said Li Wei, chief operation officer of Vgame, a CMGE subsidiary.

CMGE also recently launched mobile game “Star Wars: Commanders” ahead of the Chinese mainland release of the latest Star Wars film. The company also developed a kung fu game by cooperating with Shaolin Temple, which became the first license granted by the temple.

Meanwhile, Shenzhen-listed game publisher Youzu. said it will release a game based on a popular novel, The Secret of Grave Robber. The same-title film is developed by the Shanghai Film Group. The game and film will be released at the same time later this year, Youzu said in a statement.

In the first half of 2015, revenue in China’s mobile game market hit 20.9 billion yuan (US$3.2 billion), a rise of 67.2 percent year on year.