The Southern Cultural Industries Market MICSUR aims to create and consolidate a platform for knowledge dissemination, promotion, distribution and marketing of goods and services generated by the cultural and creative industries in the region.

MICSUR works with six sectors of cultural industries, Performing Arts, Audiovisual, Design, Editorial, Music and Animation and Video Games, from 10 countries of South America, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela.

 

The Southern Cultural Industries Market MICSUR aims to create and consolidate a platform for knowledge dissemination, promotion, distribution and marketing of goods and services generated by the cultural and creative industries in the region.

In 2014 its first edition was held in Mar del Plata, Argentina, promoting a space for regional integration, promoting the actual exchange of cultural goods and services within countries, between the region and other territories throughout the world.

The debate about the importance of cultural policies for cultural and creative industries is increasingly common in the countries of South America, not only because of its economic importance, but above all for being scenarios representing the cultural diversity of the communities. They are also an instrument and support of a wide circulation of artistic and social manifestations. At the same time, this industry generates income and employment: in the region, cultural GDP reached 2 to 4% depending on the country, an amount equivalent to the main items of the overall economy.

The nations of South America share common identity features and history can contribute to exchange. However, it is necessary to continue promoting the sector at a regional level, strengthening trade corridors, promote partnership in the value chain and generate complementary participation in fairs, festivals and international markets, among others.

MICSUR works with six sectors of cultural industries:

  • Performing Arts
  • Audiovisual
  • Design
  • Editorial
  • Music
  • Animation and Video Games

The first version of MICSUR was held in Mar del Plata, Argentina in May 2014, in its first edition this was the participation:

  • 10 countries.
  • 800 buyers and sellers of South America.
  • 80 international buyers from Spain, Japan, Finland, United Kingdom, USA and China.
  • 9,500 Business Round Meetings.
  • 50 activities; forums, conferences, workshops and sectorial talks.
  • 1 Fashion Show with participation of designers from 10 countries of South America.
  • 30 live (showcases).
  • 8 Meetings from institutional cultural organizations in Latin America.

The second edition of MICSUR will be held from 17th to 20th of octiber 2016 in Bogota, Colombia.

It is estimated that it will involve more than 3000 people from 10 countries of South America, as well as buyers from North America, Europe, Asia and Africa.

The countries involved are:

  • Argentina
  • Bolivia
  • Brazil
  • Chile
  • Colombia
  • Ecuador
  • Paraguay
  • Peru
  • Uruguay
  • Venezuela

It will involve the works in the six areas that were developed in 2014, giving continuity to spaces like:

  • Forums (Academic Calendar)
  • Artistic presentations (showcases of music and performing arts)
  • Fashion Show
  • Business rounds
  • Cafes (networking spaces)
  • Fair (stands for countries and cultural entrepreneurs)

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